E-commerce in Malaysia: An exploratory analysis
A web site is an additional communication channel between a company, its existing customers, and possibly new customers.It gives company greater market reach and is like having a 24-hour telephone line combined with a company sales brochure that can be updated quickly.E-commerce is definitely inter...
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2005
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/14605/1/46.pdf |
| _version_ | 1825803393434648576 |
|---|---|
| author | Abdullah, Haim Hilman Mohamed, Zainal Abidin Ahmad, Syuhymee |
| author_facet | Abdullah, Haim Hilman Mohamed, Zainal Abidin Ahmad, Syuhymee |
| author_sort | Abdullah, Haim Hilman |
| collection | UUM |
| description | A web site is an additional communication channel between a company, its existing customers, and possibly new customers.It gives company greater market reach and is like having a 24-hour telephone line combined with a company sales brochure that can be updated quickly.E-commerce
is definitely international in nature and provides
customers with access to important global markets such as the US, Europe and Asian countries. However, how many Malaysian companies have embraced this channel as one of their marketing strategy? Based on a study conducted on
618 companies listed in the Malaysia Bourse Main Board only 252 companies have web site. This clearly indicates that E-commerce is still “alien” to Malaysian corporation.The paper articulates a number of issues and challenges,and advantages, to promote greater diffusion of ecommerce technologies among Malaysian companies.The need to prepare themselves is a “must” because the volume
of Internet-based-e-commerce had reached $150 billion in 2000 and more than $1 trillion in 2010. |
| first_indexed | 2024-07-04T05:56:18Z |
| format | Conference or Workshop Item |
| id | uum-14605 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:56:18Z |
| publishDate | 2005 |
| record_format | eprints |
| spelling | uum-146052015-06-24T07:29:44Z https://repo.uum.edu.my/id/eprint/14605/ E-commerce in Malaysia: An exploratory analysis Abdullah, Haim Hilman Mohamed, Zainal Abidin Ahmad, Syuhymee HF5601 Accounting T Technology (General) A web site is an additional communication channel between a company, its existing customers, and possibly new customers.It gives company greater market reach and is like having a 24-hour telephone line combined with a company sales brochure that can be updated quickly.E-commerce is definitely international in nature and provides customers with access to important global markets such as the US, Europe and Asian countries. However, how many Malaysian companies have embraced this channel as one of their marketing strategy? Based on a study conducted on 618 companies listed in the Malaysia Bourse Main Board only 252 companies have web site. This clearly indicates that E-commerce is still “alien” to Malaysian corporation.The paper articulates a number of issues and challenges,and advantages, to promote greater diffusion of ecommerce technologies among Malaysian companies.The need to prepare themselves is a “must” because the volume of Internet-based-e-commerce had reached $150 billion in 2000 and more than $1 trillion in 2010. 2005 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/14605/1/46.pdf Abdullah, Haim Hilman and Mohamed, Zainal Abidin and Ahmad, Syuhymee (2005) E-commerce in Malaysia: An exploratory analysis. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia. http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings |
| spellingShingle | HF5601 Accounting T Technology (General) Abdullah, Haim Hilman Mohamed, Zainal Abidin Ahmad, Syuhymee E-commerce in Malaysia: An exploratory analysis |
| title | E-commerce in Malaysia: An exploratory analysis |
| title_full | E-commerce in Malaysia: An exploratory analysis |
| title_fullStr | E-commerce in Malaysia: An exploratory analysis |
| title_full_unstemmed | E-commerce in Malaysia: An exploratory analysis |
| title_short | E-commerce in Malaysia: An exploratory analysis |
| title_sort | e commerce in malaysia an exploratory analysis |
| topic | HF5601 Accounting T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/14605/1/46.pdf |
| work_keys_str_mv | AT abdullahhaimhilman ecommerceinmalaysiaanexploratoryanalysis AT mohamedzainalabidin ecommerceinmalaysiaanexploratoryanalysis AT ahmadsyuhymee ecommerceinmalaysiaanexploratoryanalysis |