Strategic and operational issues in internet banking

The electronic revolution in Malaysian banking sector is now more noticeable as banks are trying to keep abreast with information, communication and technology (ICT).Internet banking is regarded as a new delivery channel that offers one-stop service and information unit to gain competitive advantage...

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Main Authors: Shaari, Rohaya, Muhamad Alib, Hafizi
Format: Conference or Workshop Item
Language:English
Published: 2005
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/14667/1/7p2.pdf
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author Shaari, Rohaya
Muhamad Alib, Hafizi
author_facet Shaari, Rohaya
Muhamad Alib, Hafizi
author_sort Shaari, Rohaya
collection UUM
description The electronic revolution in Malaysian banking sector is now more noticeable as banks are trying to keep abreast with information, communication and technology (ICT).Internet banking is regarded as a new delivery channel that offers one-stop service and information unit to gain competitive advantage in the banking sector.While it promises enormous benefits both to consumers and banks, what do bank managers perceived the strategic and operational issues of Internet banking? Thus, this paper seek examines the perceptions of bank managers on Internet banking with respect to strategic and operational issues.A total of 54 responses were received from questionnaires distributed to bank managers in Northern area of Malaysia.Interestingly, we find that there is significant difference between level of education and years of services with operational issues. Further analysis in strategic issues reveals that it is mandatory to implement Internet banking for banks to compete effectively in the future.In operational issues, bankers perceived that Internet banking would help improve their customer service.Hence, this finding suggests that bank management should continue to offer personalized services to its customers.Thus, Internet banking should be used as an informational and transactional tool to complement and to enhance banking operations
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spelling uum-146672015-06-28T08:12:29Z https://repo.uum.edu.my/id/eprint/14667/ Strategic and operational issues in internet banking Shaari, Rohaya Muhamad Alib, Hafizi HG Finance The electronic revolution in Malaysian banking sector is now more noticeable as banks are trying to keep abreast with information, communication and technology (ICT).Internet banking is regarded as a new delivery channel that offers one-stop service and information unit to gain competitive advantage in the banking sector.While it promises enormous benefits both to consumers and banks, what do bank managers perceived the strategic and operational issues of Internet banking? Thus, this paper seek examines the perceptions of bank managers on Internet banking with respect to strategic and operational issues.A total of 54 responses were received from questionnaires distributed to bank managers in Northern area of Malaysia.Interestingly, we find that there is significant difference between level of education and years of services with operational issues. Further analysis in strategic issues reveals that it is mandatory to implement Internet banking for banks to compete effectively in the future.In operational issues, bankers perceived that Internet banking would help improve their customer service.Hence, this finding suggests that bank management should continue to offer personalized services to its customers.Thus, Internet banking should be used as an informational and transactional tool to complement and to enhance banking operations 2005-01-10 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/14667/1/7p2.pdf Shaari, Rohaya and Muhamad Alib, Hafizi (2005) Strategic and operational issues in internet banking. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia. http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings?limit=50&start=50
spellingShingle HG Finance
Shaari, Rohaya
Muhamad Alib, Hafizi
Strategic and operational issues in internet banking
title Strategic and operational issues in internet banking
title_full Strategic and operational issues in internet banking
title_fullStr Strategic and operational issues in internet banking
title_full_unstemmed Strategic and operational issues in internet banking
title_short Strategic and operational issues in internet banking
title_sort strategic and operational issues in internet banking
topic HG Finance
url https://repo.uum.edu.my/id/eprint/14667/1/7p2.pdf
work_keys_str_mv AT shaarirohaya strategicandoperationalissuesininternetbanking
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