Strategic use of social media for small business based on the AIDA model
This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15082/1/1-s2.0-S.pdf |
| _version_ | 1825803474175000576 |
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| author | Hassan, Shahizan Ahmad Nadzim, Siti Zaleha Shiratuddin, Norshuhada |
| author_facet | Hassan, Shahizan Ahmad Nadzim, Siti Zaleha Shiratuddin, Norshuhada |
| author_sort | Hassan, Shahizan |
| collection | UUM |
| description | This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group discussion was used for data gathering involving twenty two small business entrepreneurs.The finding shows that the model can indeed be applied in strategizing the use of social media for marketing purposes. The proposed strategy serves as a guideline for small business entrepreneurs on how to strategically use social media for marketing. |
| first_indexed | 2024-07-04T05:57:37Z |
| format | Article |
| id | uum-15082 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:57:37Z |
| publishDate | 2015 |
| publisher | Elsevier Ltd |
| record_format | eprints |
| spelling | uum-150822016-04-13T07:02:15Z https://repo.uum.edu.my/id/eprint/15082/ Strategic use of social media for small business based on the AIDA model Hassan, Shahizan Ahmad Nadzim, Siti Zaleha Shiratuddin, Norshuhada HB Economic Theory This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group discussion was used for data gathering involving twenty two small business entrepreneurs.The finding shows that the model can indeed be applied in strategizing the use of social media for marketing purposes. The proposed strategy serves as a guideline for small business entrepreneurs on how to strategically use social media for marketing. Elsevier Ltd 2015 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/15082/1/1-s2.0-S.pdf Hassan, Shahizan and Ahmad Nadzim, Siti Zaleha and Shiratuddin, Norshuhada (2015) Strategic use of social media for small business based on the AIDA model. Procedia - Social and Behavioral Sciences, 172. pp. 262-269. ISSN 18770428 http://doi.org/10.1016/j.sbspro.2015.01.363 doi:10.1016/j.sbspro.2015.01.363 doi:10.1016/j.sbspro.2015.01.363 |
| spellingShingle | HB Economic Theory Hassan, Shahizan Ahmad Nadzim, Siti Zaleha Shiratuddin, Norshuhada Strategic use of social media for small business based on the AIDA model |
| title | Strategic use of social media for small business based on the AIDA model |
| title_full | Strategic use of social media for small business based on the AIDA model |
| title_fullStr | Strategic use of social media for small business based on the AIDA model |
| title_full_unstemmed | Strategic use of social media for small business based on the AIDA model |
| title_short | Strategic use of social media for small business based on the AIDA model |
| title_sort | strategic use of social media for small business based on the aida model |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/15082/1/1-s2.0-S.pdf |
| work_keys_str_mv | AT hassanshahizan strategicuseofsocialmediaforsmallbusinessbasedontheaidamodel AT ahmadnadzimsitizaleha strategicuseofsocialmediaforsmallbusinessbasedontheaidamodel AT shiratuddinnorshuhada strategicuseofsocialmediaforsmallbusinessbasedontheaidamodel |