Strategic use of social media for small business based on the AIDA model
This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15082/1/1-s2.0-S.pdf |