Does green technology espousal really matter?
There is immense pressure across the world to adopt green technology and green practices in order to reduce the pollution level of urban and cosmopolitan areas.While, the adoption of green technology depends on several social and relative factors, there was so reluctance on the part of many to adopt...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/15096/1/37488-127223-1-SM.pdf |
| _version_ | 1803626910120411136 |
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| author | Kumar M., Dileep Suryasaputra, Ruswiati |
| author_facet | Kumar M., Dileep Suryasaputra, Ruswiati |
| author_sort | Kumar M., Dileep |
| collection | UUM |
| description | There is immense pressure across the world to adopt green technology and green practices in order to reduce the pollution level of urban and cosmopolitan areas.While, the adoption of green technology depends on several social and relative factors, there was so reluctance on the part of many to adopt it.Contextualizing the area of
concern to the Tuk-Tuk, drivers in the city of Bangkok, Thailand, a study was conducted to assess the factors influencing adoption of green technology.The study followed qualitative research initially to explore unique factors and then confirmed those factors through qualitative research.Factor analysis was conducted to analyze the reliability of the instruments and data collected from the “tuk tuk” drivers.Almost 176 auto drivers were interviewed (informally) with a structured schedule and data collected.To analyze this data, study followed statistical tools like correlation and regression.The results clearly indicate that socioeconomic factors which are
moderated by the green technology factors that influence the “TukTuk” drivers intention ‘not to go green’, even though they have the keen interest towards environmental concerns. |
| first_indexed | 2024-07-04T05:57:40Z |
| format | Article |
| id | uum-15096 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:57:40Z |
| publishDate | 2014 |
| publisher | Canadian Center of Science and Education |
| record_format | dspace |
| spelling | uum-150962016-04-18T01:45:11Z https://repo.uum.edu.my/id/eprint/15096/ Does green technology espousal really matter? Kumar M., Dileep Suryasaputra, Ruswiati T Technology (General) There is immense pressure across the world to adopt green technology and green practices in order to reduce the pollution level of urban and cosmopolitan areas.While, the adoption of green technology depends on several social and relative factors, there was so reluctance on the part of many to adopt it.Contextualizing the area of concern to the Tuk-Tuk, drivers in the city of Bangkok, Thailand, a study was conducted to assess the factors influencing adoption of green technology.The study followed qualitative research initially to explore unique factors and then confirmed those factors through qualitative research.Factor analysis was conducted to analyze the reliability of the instruments and data collected from the “tuk tuk” drivers.Almost 176 auto drivers were interviewed (informally) with a structured schedule and data collected.To analyze this data, study followed statistical tools like correlation and regression.The results clearly indicate that socioeconomic factors which are moderated by the green technology factors that influence the “TukTuk” drivers intention ‘not to go green’, even though they have the keen interest towards environmental concerns. Canadian Center of Science and Education 2014 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/15096/1/37488-127223-1-SM.pdf Kumar M., Dileep and Suryasaputra, Ruswiati (2014) Does green technology espousal really matter? Asian Social Science, 10 (11). pp. 66-76. ISSN 1911-2017 http://doi.org/10.5539/ass.v10n11p66 doi:10.5539/ass.v10n11p66 doi:10.5539/ass.v10n11p66 |
| spellingShingle | T Technology (General) Kumar M., Dileep Suryasaputra, Ruswiati Does green technology espousal really matter? |
| title | Does green technology espousal really matter? |
| title_full | Does green technology espousal really matter? |
| title_fullStr | Does green technology espousal really matter? |
| title_full_unstemmed | Does green technology espousal really matter? |
| title_short | Does green technology espousal really matter? |
| title_sort | does green technology espousal really matter |
| topic | T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/15096/1/37488-127223-1-SM.pdf |
| work_keys_str_mv | AT kumarmdileep doesgreentechnologyespousalreallymatter AT suryasaputraruswiati doesgreentechnologyespousalreallymatter |