A study of mobile travelers behavior of postgraduate students in Universiti Utara Malaysia
The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and mobile travelers of postgraduate students.Theory of Planned Behavior (TPB) employed as the underlying to figure out the description about mobile traveler beh...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15272/1/633.pdf |