Conspicuous consumption behavior: Cultural dimensions, implications, and future research
Demand in the luxury market is consistently growing with the demand from individuals as their buying power increases due to improvements in economic conditions (Kuisma, 2008).In this chapter, the authors present the concept of conspicuous consumption and explore the spread of luxury culture, especia...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
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IGI Global
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/15481/1/cons.pdf |
| _version_ | 1825803542686859264 |
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| author | Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam |
| author2 | Christiansen, Bryan |
| author_facet | Christiansen, Bryan Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam |
| author_sort | Wan Ismail, Wan Nurisma Ayu |
| collection | UUM |
| description | Demand in the luxury market is consistently growing with the demand from individuals as their buying power increases due to improvements in economic conditions (Kuisma, 2008).In this chapter, the authors present the concept of conspicuous consumption and explore the spread of luxury culture, especially in the Asian countries, since previous studies have tested such phenomena predominantly in Western countries.The spread of the luxury model as suggested by Chadha and Husband (2006) helps to better understand the spread of luxury culture among Asian societies.In the past, many studies have suggested that conspicuous and luxury concepts are related to each other.By examining the conspicuous motivation among consumers, the authors hope to explain why people are motivated to engage with luxury consumption from a cultural theoretical lens, particularly in Asian countries.Finally, they highlight the managerial and theoretical implications, followed by research directions for future transcultural marketing studies. |
| first_indexed | 2024-07-04T05:58:49Z |
| format | Book Section |
| id | uum-15481 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:58:49Z |
| publishDate | 2014 |
| publisher | IGI Global |
| record_format | eprints |
| spelling | uum-154812016-04-18T07:50:30Z https://repo.uum.edu.my/id/eprint/15481/ Conspicuous consumption behavior: Cultural dimensions, implications, and future research Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam HF5601 Accounting Demand in the luxury market is consistently growing with the demand from individuals as their buying power increases due to improvements in economic conditions (Kuisma, 2008).In this chapter, the authors present the concept of conspicuous consumption and explore the spread of luxury culture, especially in the Asian countries, since previous studies have tested such phenomena predominantly in Western countries.The spread of the luxury model as suggested by Chadha and Husband (2006) helps to better understand the spread of luxury culture among Asian societies.In the past, many studies have suggested that conspicuous and luxury concepts are related to each other.By examining the conspicuous motivation among consumers, the authors hope to explain why people are motivated to engage with luxury consumption from a cultural theoretical lens, particularly in Asian countries.Finally, they highlight the managerial and theoretical implications, followed by research directions for future transcultural marketing studies. IGI Global Christiansen, Bryan Yıldız, Salih Yıldız, Emel 2014 Book Section PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/15481/1/cons.pdf Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Conspicuous consumption behavior: Cultural dimensions, implications, and future research. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global, pp. 66-77. ISBN 9781466647497 http://doi.org/10.4018/978-1-4666-4749-7.ch003 doi:10.4018/978-1-4666-4749-7.ch003 doi:10.4018/978-1-4666-4749-7.ch003 |
| spellingShingle | HF5601 Accounting Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam Conspicuous consumption behavior: Cultural dimensions, implications, and future research |
| title | Conspicuous consumption behavior: Cultural dimensions, implications, and future research |
| title_full | Conspicuous consumption behavior: Cultural dimensions, implications, and future research |
| title_fullStr | Conspicuous consumption behavior: Cultural dimensions, implications, and future research |
| title_full_unstemmed | Conspicuous consumption behavior: Cultural dimensions, implications, and future research |
| title_short | Conspicuous consumption behavior: Cultural dimensions, implications, and future research |
| title_sort | conspicuous consumption behavior cultural dimensions implications and future research |
| topic | HF5601 Accounting |
| url | https://repo.uum.edu.my/id/eprint/15481/1/cons.pdf |
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