Internet banking : from the perspective of Malaysian bankers

The electronic revolution in the Malaysian banking sector is now more noticeable as banks are trying to keep abreast with information,communication and technology (ICT). Internet banking is a new delivery channel that offers a one-stop service and information unit to gain competitive advantage in th...

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Main Authors: Shaari, Rohaya, Muhamad Ali, Hafizi
Format: Article
Language:English
Published: Universiti Utara Malaysia 2005
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/158/1/Rohaya_Shaari.pdf
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author Shaari, Rohaya
Muhamad Ali, Hafizi
author_facet Shaari, Rohaya
Muhamad Ali, Hafizi
author_sort Shaari, Rohaya
collection UUM
description The electronic revolution in the Malaysian banking sector is now more noticeable as banks are trying to keep abreast with information,communication and technology (ICT). Internet banking is a new delivery channel that offers a one-stop service and information unit to gain competitive advantage in the banking sector. While it promises enormous benefit both to consumers and bank,what do bank managers,as providers perceive internet banking? This article seeks to examine the perceptions of bank managers on internet banking with respect to strategic,operational,customer-related and technological issues. A total of 54 responses were received from questionnaires distributed to bank managers in the Northern region of Malaysia. Interestingly, they provide conflicting views. While internet banking enhances customer service,it is perceive to have reduced human resource and banker-customer relationships. Hence, this finding suggests that the management should continue to offer personalised services to its customers.Internet banking should be used as an information and transactional tool to complement and enhance banking operations
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spelling uum-1582010-07-21T06:19:58Z https://repo.uum.edu.my/id/eprint/158/ Internet banking : from the perspective of Malaysian bankers Shaari, Rohaya Muhamad Ali, Hafizi HG Finance The electronic revolution in the Malaysian banking sector is now more noticeable as banks are trying to keep abreast with information,communication and technology (ICT). Internet banking is a new delivery channel that offers a one-stop service and information unit to gain competitive advantage in the banking sector. While it promises enormous benefit both to consumers and bank,what do bank managers,as providers perceive internet banking? This article seeks to examine the perceptions of bank managers on internet banking with respect to strategic,operational,customer-related and technological issues. A total of 54 responses were received from questionnaires distributed to bank managers in the Northern region of Malaysia. Interestingly, they provide conflicting views. While internet banking enhances customer service,it is perceive to have reduced human resource and banker-customer relationships. Hence, this finding suggests that the management should continue to offer personalised services to its customers.Internet banking should be used as an information and transactional tool to complement and enhance banking operations Universiti Utara Malaysia 2005 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/158/1/Rohaya_Shaari.pdf Shaari, Rohaya and Muhamad Ali, Hafizi (2005) Internet banking : from the perspective of Malaysian bankers. International Journal of Management Studies (IJMS), 12 (2). pp. 115-124. ISSN 0127-8983 http://ijms.uum.edu.my
spellingShingle HG Finance
Shaari, Rohaya
Muhamad Ali, Hafizi
Internet banking : from the perspective of Malaysian bankers
title Internet banking : from the perspective of Malaysian bankers
title_full Internet banking : from the perspective of Malaysian bankers
title_fullStr Internet banking : from the perspective of Malaysian bankers
title_full_unstemmed Internet banking : from the perspective of Malaysian bankers
title_short Internet banking : from the perspective of Malaysian bankers
title_sort internet banking from the perspective of malaysian bankers
topic HG Finance
url https://repo.uum.edu.my/id/eprint/158/1/Rohaya_Shaari.pdf
work_keys_str_mv AT shaarirohaya internetbankingfromtheperspectiveofmalaysianbankers
AT muhamadalihafizi internetbankingfromtheperspectiveofmalaysianbankers