Actual online shopping behavior among Jordanian customers
Internet technology is becoming increasingly important in our daily life in general and in business world particularly.This increased role of the Internet encourages the researchers to investigate the customer behavior in this emerging market. The aim of this study is to examine the factors that gi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Scientific & Academic Publishing Co.
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/15895/1/10.5923.pdf |
| _version_ | 1825803610819133440 |
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| author | A. Al- Jabari, Mohammed Othman, Siti Norezam Nik Mat, Nik Kamariah |
| author_facet | A. Al- Jabari, Mohammed Othman, Siti Norezam Nik Mat, Nik Kamariah |
| author_sort | A. Al- Jabari, Mohammed |
| collection | UUM |
| description | Internet technology is becoming increasingly important in our daily life in general and in business world particularly.This increased role of the Internet encourages the researchers to investigate the customer behavior in this emerging
market. The aim of this study is to examine the factors that give rise to the formation of the actual online shopping behavior of Jordanian customers.The study analyses the predictor variables of planned behavior among 313 university academic staff selected on the basis of probability sampling.Structural equation modeling (SEM) was used to analyze the causal relationships
in accordance with the theory of planned behavior (TPB).The findings depicted that subjective norm and perceived behavioral control to have significant positive effects on intention. Attitude has no direct significant impact on online shopping intention.Online shopping intention also has a positive and significant impact on actual online shopping behavior.The
practical implication of the research is discussed |
| first_indexed | 2024-07-04T05:59:55Z |
| format | Article |
| id | uum-15895 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:59:55Z |
| publishDate | 2012 |
| publisher | Scientific & Academic Publishing Co. |
| record_format | eprints |
| spelling | uum-158952016-04-19T00:03:26Z https://repo.uum.edu.my/id/eprint/15895/ Actual online shopping behavior among Jordanian customers A. Al- Jabari, Mohammed Othman, Siti Norezam Nik Mat, Nik Kamariah HB Economic Theory Internet technology is becoming increasingly important in our daily life in general and in business world particularly.This increased role of the Internet encourages the researchers to investigate the customer behavior in this emerging market. The aim of this study is to examine the factors that give rise to the formation of the actual online shopping behavior of Jordanian customers.The study analyses the predictor variables of planned behavior among 313 university academic staff selected on the basis of probability sampling.Structural equation modeling (SEM) was used to analyze the causal relationships in accordance with the theory of planned behavior (TPB).The findings depicted that subjective norm and perceived behavioral control to have significant positive effects on intention. Attitude has no direct significant impact on online shopping intention.Online shopping intention also has a positive and significant impact on actual online shopping behavior.The practical implication of the research is discussed Scientific & Academic Publishing Co. 2012 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/15895/1/10.5923.pdf A. Al- Jabari, Mohammed and Othman, Siti Norezam and Nik Mat, Nik Kamariah (2012) Actual online shopping behavior among Jordanian customers. American Journal of Economics, 2 (4). pp. 125-129. ISSN 2166-4951 http://doi.org/10.5923/j.economics.20120001.28 doi:10.5923/j.economics.20120001.28 doi:10.5923/j.economics.20120001.28 |
| spellingShingle | HB Economic Theory A. Al- Jabari, Mohammed Othman, Siti Norezam Nik Mat, Nik Kamariah Actual online shopping behavior among Jordanian customers |
| title | Actual online shopping behavior among Jordanian customers |
| title_full | Actual online shopping behavior among Jordanian customers |
| title_fullStr | Actual online shopping behavior among Jordanian customers |
| title_full_unstemmed | Actual online shopping behavior among Jordanian customers |
| title_short | Actual online shopping behavior among Jordanian customers |
| title_sort | actual online shopping behavior among jordanian customers |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/15895/1/10.5923.pdf |
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