Marketing and online advertisement: An overview of legal implication in Malaysia
In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisem...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16047/1/3Zai.pdf |
| _version_ | 1825803637711962112 |
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| author | Ayub, Zainal Amin Mohamed Yusoff, Zuryati Halim, Fairol |
| author_facet | Ayub, Zainal Amin Mohamed Yusoff, Zuryati Halim, Fairol |
| author_sort | Ayub, Zainal Amin |
| collection | UUM |
| description | In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation,
it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system. |
| first_indexed | 2024-07-04T06:00:21Z |
| format | Conference or Workshop Item |
| id | uum-16047 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:00:21Z |
| publishDate | 2007 |
| record_format | eprints |
| spelling | uum-160472015-11-02T08:53:46Z https://repo.uum.edu.my/id/eprint/16047/ Marketing and online advertisement: An overview of legal implication in Malaysia Ayub, Zainal Amin Mohamed Yusoff, Zuryati Halim, Fairol HF5601 Accounting K Law (General) In the era of digital world, and so with marketing, online advertisement over the Internet is rampant and pertinent in marketing product and services, be it business to business (B2B) or business to consumer (B2C).However, the raging use of Internet to market the product and services with advertisement leads to number of legal issues put into test, to name a few, authenticity, confidentiality, integrity and non-repudiation. Under the issue of nonrepudiation, it also relates to issue of online advertisement, whether it is an "offer" or "invitation to treat". This paper will discuss this prevalent issue which is yet to be resolved by the Malaysian judicial system. 2007-11-02 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16047/1/3Zai.pdf Ayub, Zainal Amin and Mohamed Yusoff, Zuryati and Halim, Fairol (2007) Marketing and online advertisement: An overview of legal implication in Malaysia. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak. |
| spellingShingle | HF5601 Accounting K Law (General) Ayub, Zainal Amin Mohamed Yusoff, Zuryati Halim, Fairol Marketing and online advertisement: An overview of legal implication in Malaysia |
| title | Marketing and online advertisement: An overview of legal implication in Malaysia |
| title_full | Marketing and online advertisement: An overview of legal implication in Malaysia |
| title_fullStr | Marketing and online advertisement: An overview of legal implication in Malaysia |
| title_full_unstemmed | Marketing and online advertisement: An overview of legal implication in Malaysia |
| title_short | Marketing and online advertisement: An overview of legal implication in Malaysia |
| title_sort | marketing and online advertisement an overview of legal implication in malaysia |
| topic | HF5601 Accounting K Law (General) |
| url | https://repo.uum.edu.my/id/eprint/16047/1/3Zai.pdf |
| work_keys_str_mv | AT ayubzainalamin marketingandonlineadvertisementanoverviewoflegalimplicationinmalaysia AT mohamedyusoffzuryati marketingandonlineadvertisementanoverviewoflegalimplicationinmalaysia AT halimfairol marketingandonlineadvertisementanoverviewoflegalimplicationinmalaysia |