The use of technological tools in enhancing customer relationship management performance in banking industry: A conceptual paper
A root for improving relationship between banks and their customer is represented by a good relationship marketing strategies.Due to the limitation of relationship marketing, it was than camouflage by CRM.CRM performance is defined as the success of the firms in retaining the customer, which results...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16051/1/6Sam.pdf |