The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance

This research examines the relationships between entrepreneurial orientation, market orientation, innovativeness and firm performance on the moderating effect of external environmental factors on the market orientation and firm performance relationship.There has been relatively little research that...

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Main Authors: Abu Hassim, Affendy, Abdul Talib, Asmat Nizam, Abu Bakar, Abdul Rahim
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/16118/1/25.pdf
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author Abu Hassim, Affendy
Abdul Talib, Asmat Nizam
Abu Bakar, Abdul Rahim
author_facet Abu Hassim, Affendy
Abdul Talib, Asmat Nizam
Abu Bakar, Abdul Rahim
author_sort Abu Hassim, Affendy
collection UUM
description This research examines the relationships between entrepreneurial orientation, market orientation, innovativeness and firm performance on the moderating effect of external environmental factors on the market orientation and firm performance relationship.There has been relatively little research that examines the relationship between strategic orientations, such as entrepreneurial orientation, market orientation, organizational innovations and their consequences on firm performance in developing countries. This paper represents an attempt to do so from the Malaysian perspectives.A response rate of 398 SMEs in Malaysia and the findings show that the entrepreneurial orientation and innovativeness exert a positive effect on firm business performance, market orientation exhibits a negative effect on firm performance.The external environmental factors do have a moderating effect on the relationship between market orientation and firm performance.This paper provide recommendations for entrepreneurs of how their entrepreneurial orientation, market orientation and organizational innovations influenced their firm performance.
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spelling uum-161182016-04-24T00:12:21Z https://repo.uum.edu.my/id/eprint/16118/ The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance Abu Hassim, Affendy Abdul Talib, Asmat Nizam Abu Bakar, Abdul Rahim HD28 Management. Industrial Management This research examines the relationships between entrepreneurial orientation, market orientation, innovativeness and firm performance on the moderating effect of external environmental factors on the market orientation and firm performance relationship.There has been relatively little research that examines the relationship between strategic orientations, such as entrepreneurial orientation, market orientation, organizational innovations and their consequences on firm performance in developing countries. This paper represents an attempt to do so from the Malaysian perspectives.A response rate of 398 SMEs in Malaysia and the findings show that the entrepreneurial orientation and innovativeness exert a positive effect on firm business performance, market orientation exhibits a negative effect on firm performance.The external environmental factors do have a moderating effect on the relationship between market orientation and firm performance.This paper provide recommendations for entrepreneurs of how their entrepreneurial orientation, market orientation and organizational innovations influenced their firm performance. 2011 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16118/1/25.pdf Abu Hassim, Affendy and Abdul Talib, Asmat Nizam and Abu Bakar, Abdul Rahim (2011) The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance. In: 2011 International Conference on Sociality and Economics Development (ICSEP 2011), 4th to 5th June 2011, Kuala Lumpur. http://ipedr.com/list-35-1.html
spellingShingle HD28 Management. Industrial Management
Abu Hassim, Affendy
Abdul Talib, Asmat Nizam
Abu Bakar, Abdul Rahim
The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance
title The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance
title_full The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance
title_fullStr The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance
title_full_unstemmed The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance
title_short The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance
title_sort effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/16118/1/25.pdf
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