Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study
The study determines how service innovation impacts differentiation strategy and the impact on organizational performance.The target population of this research was 475 hotels, which are three to five star hotels in Malaysia.Due to the small population and the nature of the research, questionnaires...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16168/1/72.pdf |
| _version_ | 1825803658911023104 |
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| author | Kaliappen, Narentheren Abdullah, Haim Hilman |
| author_facet | Kaliappen, Narentheren Abdullah, Haim Hilman |
| author_sort | Kaliappen, Narentheren |
| collection | UUM |
| description | The study determines how service innovation impacts differentiation strategy and the impact on organizational performance.The target population of this research was 475 hotels, which are three to five star hotels in Malaysia.Due to the small population and the nature of the research, questionnaires were sent by mail and email to all the targeted three to five star hotels' managers. Regression was used to analyse the relationship of differentiation strategy, service innovation and organizational performance.The result shows that differentiation strategy has a significant effect on organizational performance and service innovation has a significant effect on organizational performance.Remarkably, this study found that service innovation partially mediates the relationship of differentiation strategy and organizational performance.This study found that hoteliers that pursuing a differentiation strategy should simultaneously employ service innovation to attain better organizational performance.Thus, this study contributes a significant knowledge to the Malaysia hotel industry.This study fills in some of the gap and showing the significance of differentiation strategy and service innovation in the hotel industry which has received little empirical attention in current strategic management literatures.It also offers some practical contributions to the development of service innovation in relation to differentiation strategy and organizational performance. |
| first_indexed | 2024-07-04T06:00:41Z |
| format | Article |
| id | uum-16168 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:00:41Z |
| publishDate | 2014 |
| publisher | Canadian Center of Science and Education |
| record_format | eprints |
| spelling | uum-161682016-04-18T01:26:09Z https://repo.uum.edu.my/id/eprint/16168/ Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study Kaliappen, Narentheren Abdullah, Haim Hilman HD28 Management. Industrial Management The study determines how service innovation impacts differentiation strategy and the impact on organizational performance.The target population of this research was 475 hotels, which are three to five star hotels in Malaysia.Due to the small population and the nature of the research, questionnaires were sent by mail and email to all the targeted three to five star hotels' managers. Regression was used to analyse the relationship of differentiation strategy, service innovation and organizational performance.The result shows that differentiation strategy has a significant effect on organizational performance and service innovation has a significant effect on organizational performance.Remarkably, this study found that service innovation partially mediates the relationship of differentiation strategy and organizational performance.This study found that hoteliers that pursuing a differentiation strategy should simultaneously employ service innovation to attain better organizational performance.Thus, this study contributes a significant knowledge to the Malaysia hotel industry.This study fills in some of the gap and showing the significance of differentiation strategy and service innovation in the hotel industry which has received little empirical attention in current strategic management literatures.It also offers some practical contributions to the development of service innovation in relation to differentiation strategy and organizational performance. Canadian Center of Science and Education 2014 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/16168/1/72.pdf Kaliappen, Narentheren and Abdullah, Haim Hilman (2014) Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study. Asian Social Science, 10 (11). 123 -131. ISSN 1911-2017 http://doi.org/10.5539/ass.v10n11p123 doi:10.5539/ass.v10n11p123 doi:10.5539/ass.v10n11p123 |
| spellingShingle | HD28 Management. Industrial Management Kaliappen, Narentheren Abdullah, Haim Hilman Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study |
| title | Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study |
| title_full | Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study |
| title_fullStr | Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study |
| title_full_unstemmed | Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study |
| title_short | Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study |
| title_sort | does service innovation act as a mediator in differentiation strategy and organizational performance nexus an empirical study |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/16168/1/72.pdf |
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