Young consumers’ intention towards future green purchasing in Malaysia
Green marketing is all about marketing products that are considered environmentally safe.The purpose of this study is to examine the influence of price, time, and eco-label, on the intention of future green products purchasing among young Malaysian.In this study 250 questionnaires were distributed.T...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Macrothink Institute
2015
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| Online Access: | https://repo.uum.edu.my/id/eprint/16236/1/113.pdf |
| _version_ | 1803627126871556096 |
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| author | Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid |
| author_facet | Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid |
| author_sort | Sharaf, Muhammed Abdullah |
| collection | UUM |
| description | Green marketing is all about marketing products that are considered environmentally safe.The purpose of this study is to examine the influence of price, time, and eco-label, on the intention of future green products purchasing among young Malaysian.In this study 250 questionnaires were distributed.The data was analyzed using reliability test, normality, correlation analysis, and multiple regressions.The results of this study showed that price, and time have a significant relationship with young consumers’ intention to purchase green products, however, eco-label had no influence on consumers’ intention to purchase green products.This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia. |
| first_indexed | 2024-07-04T06:01:07Z |
| format | Article |
| id | uum-16236 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:01:07Z |
| publishDate | 2015 |
| publisher | Macrothink Institute |
| record_format | dspace |
| spelling | uum-162362016-04-17T03:16:18Z https://repo.uum.edu.my/id/eprint/16236/ Young consumers’ intention towards future green purchasing in Malaysia Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid GE Environmental Sciences HF Commerce Green marketing is all about marketing products that are considered environmentally safe.The purpose of this study is to examine the influence of price, time, and eco-label, on the intention of future green products purchasing among young Malaysian.In this study 250 questionnaires were distributed.The data was analyzed using reliability test, normality, correlation analysis, and multiple regressions.The results of this study showed that price, and time have a significant relationship with young consumers’ intention to purchase green products, however, eco-label had no influence on consumers’ intention to purchase green products.This research brings a better understanding on young consumers’ intention towards future green purchasing in Malaysia. Macrothink Institute 2015 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/16236/1/113.pdf Sharaf, Muhammed Abdullah and Md Isa, Filzah and Al-Qasa, Khalid (2015) Young consumers’ intention towards future green purchasing in Malaysia. Journal of Management Research, 7 (2). pp. 468-480. ISSN 1941-899X http://doi.org/10.5296/jmr.v7i2.6998 doi:10.5296/jmr.v7i2.6998 doi:10.5296/jmr.v7i2.6998 |
| spellingShingle | GE Environmental Sciences HF Commerce Sharaf, Muhammed Abdullah Md Isa, Filzah Al-Qasa, Khalid Young consumers’ intention towards future green purchasing in Malaysia |
| title | Young consumers’ intention towards future green purchasing in Malaysia |
| title_full | Young consumers’ intention towards future green purchasing in Malaysia |
| title_fullStr | Young consumers’ intention towards future green purchasing in Malaysia |
| title_full_unstemmed | Young consumers’ intention towards future green purchasing in Malaysia |
| title_short | Young consumers’ intention towards future green purchasing in Malaysia |
| title_sort | young consumers intention towards future green purchasing in malaysia |
| topic | GE Environmental Sciences HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/16236/1/113.pdf |
| work_keys_str_mv | AT sharafmuhammedabdullah youngconsumersintentiontowardsfuturegreenpurchasinginmalaysia AT mdisafilzah youngconsumersintentiontowardsfuturegreenpurchasinginmalaysia AT alqasakhalid youngconsumersintentiontowardsfuturegreenpurchasinginmalaysia |