Is Islamic banking customer innovativeness an important determinant of customers’ intention to adopt Islamic banking?
The purpose of this study is to examine the influence Islamic banking customer innovativeness, attitude, social norm and intention to adopt Islamic banking. To achieve these objectives, 229 survey questionnaires from a full-fledge Islamic banking in Northern Nigeria were analyzed using structural...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
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2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16268/1/4.pdf |
| _version_ | 1825803675802533888 |
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| author | Gumela, Ahmad Muhammad Othman, Mohammad Azmi Mohd Yusof, Rosylin |
| author_facet | Gumela, Ahmad Muhammad Othman, Mohammad Azmi Mohd Yusof, Rosylin |
| author_sort | Gumela, Ahmad Muhammad |
| collection | UUM |
| description | The purpose of this study is to examine the influence Islamic banking customer innovativeness, attitude,
social norm and intention to adopt Islamic banking. To achieve these objectives, 229 survey questionnaires from a full-fledge Islamic banking in Northern Nigeria were analyzed using structural
equation modeling.Findings indicate that Islamic banking customer innovativeness, attitude and social
norm positively predicted customers’ intention to adopt Islamic banking.Implications for Islamic marketing managers planning to introduce new products into a competitive world where market
segmentation becomes indispensable are discussed. |
| first_indexed | 2024-07-04T06:01:12Z |
| format | Conference or Workshop Item |
| id | uum-16268 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:01:12Z |
| publishDate | 2015 |
| record_format | eprints |
| spelling | uum-162682016-04-13T05:01:04Z https://repo.uum.edu.my/id/eprint/16268/ Is Islamic banking customer innovativeness an important determinant of customers’ intention to adopt Islamic banking? Gumela, Ahmad Muhammad Othman, Mohammad Azmi Mohd Yusof, Rosylin HG Finance The purpose of this study is to examine the influence Islamic banking customer innovativeness, attitude, social norm and intention to adopt Islamic banking. To achieve these objectives, 229 survey questionnaires from a full-fledge Islamic banking in Northern Nigeria were analyzed using structural equation modeling.Findings indicate that Islamic banking customer innovativeness, attitude and social norm positively predicted customers’ intention to adopt Islamic banking.Implications for Islamic marketing managers planning to introduce new products into a competitive world where market segmentation becomes indispensable are discussed. 2015-10-02 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16268/1/4.pdf Gumela, Ahmad Muhammad and Othman, Mohammad Azmi and Mohd Yusof, Rosylin (2015) Is Islamic banking customer innovativeness an important determinant of customers’ intention to adopt Islamic banking? In: 11th Asian Academy of Management International Conference 2015 (AAMC 2015), 2nd - 4th October 2015, Penang, Malaysia. http://www.aamc2015.usm.my/ |
| spellingShingle | HG Finance Gumela, Ahmad Muhammad Othman, Mohammad Azmi Mohd Yusof, Rosylin Is Islamic banking customer innovativeness an important determinant of customers’ intention to adopt Islamic banking? |
| title | Is Islamic banking customer innovativeness an important determinant of customers’ intention to
adopt Islamic banking? |
| title_full | Is Islamic banking customer innovativeness an important determinant of customers’ intention to
adopt Islamic banking? |
| title_fullStr | Is Islamic banking customer innovativeness an important determinant of customers’ intention to
adopt Islamic banking? |
| title_full_unstemmed | Is Islamic banking customer innovativeness an important determinant of customers’ intention to
adopt Islamic banking? |
| title_short | Is Islamic banking customer innovativeness an important determinant of customers’ intention to
adopt Islamic banking? |
| title_sort | is islamic banking customer innovativeness an important determinant of customers intention to adopt islamic banking |
| topic | HG Finance |
| url | https://repo.uum.edu.my/id/eprint/16268/1/4.pdf |
| work_keys_str_mv | AT gumelaahmadmuhammad isislamicbankingcustomerinnovativenessanimportantdeterminantofcustomersintentiontoadoptislamicbanking AT othmanmohammadazmi isislamicbankingcustomerinnovativenessanimportantdeterminantofcustomersintentiontoadoptislamicbanking AT mohdyusofrosylin isislamicbankingcustomerinnovativenessanimportantdeterminantofcustomersintentiontoadoptislamicbanking |