| Summary: | Insurance represents an important business segment in the Malaysian economy.In particular, the takaful firms are viewed to play a key role in Malaysian insurance industry.Despite the importance of takaful firms, the literature reveals research on takaful firms remained limited as well as neglected.More specifically, a review of the business literature in Malaysia reveals that very few studies have attempted to determine the relationships between business strategy, leadership styles and performance of takaful firms.This study attempts to address this research issue.The data for the study was collected from 196 Takaful Agency Leaders by using mail questionnaires.Results of the study indicate significant positive relationships between business strategy, leadership styles and performance of the takaful firms.
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