A review of the literature on brand loyalty and customer loyalty
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have been delved into by researchers as they are two very important dimensions in marketing. Brand Loyalty is a biased behavioral response expressed over a period of time.It implies a consistent repurchase...
Main Authors: | Ishak, Faridah, Abd Ghani, Noor Hasmini |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2013
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/16316/1/20.pdf |
Similar Items
-
Customer satisfaction and loyalty in service brand
by: Hashim, S., et al.
Published: (2008) -
The influences of brand image and brand personality on brand loyalty
by: Mabkhot, Hashed Ahmed, et al.
Published: (2014) -
Moderating role of product involvement in the relationship between brand personality and brand loyalty
by: Suddin Lada, et al.
Published: (2014) -
Young consumers’ insights on brand equity: effects of brand association, brand loyalty, brand awareness, and brand image
by: Jumiati Sasmita, et al.
Published: (2015) -
The direct effect of predictor variables on destination brand loyalty in Jordan
by: Al-Azzam, Abdel Fattah, et al.
Published: (2012)