The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia
This study examined the effect of product quality and service quality on brand leadership.Automobile industry was selected to conduct this study due to its importance in driving the economy status of Malaysia.A survey questionnaire was administered personally to car users in North region of Malay...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/16342/1/3.pdf |
| _version_ | 1803627145197518848 |
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| author | Hanaysha, Jalal Abd Ghani, Noor Hasmini |
| author_facet | Hanaysha, Jalal Abd Ghani, Noor Hasmini |
| author_sort | Hanaysha, Jalal |
| collection | UUM |
| description | This study examined the effect of product quality and service quality on brand leadership.Automobile
industry was selected to conduct this study due to its importance in driving the economy status of
Malaysia.A survey questionnaire was administered personally to car users in North region of
Malaysia at large shopping malls.The sample covered 470 respondents to obtain their feedback and
perception on the car brand they use.The data were analyzed using Structural Equation Modeling
(SEM) on AMOS.The findings indicated that product quality and service quality have significant
positive relationship with brand leadership.Finally, conclusion and future research directions are
discussed. |
| first_indexed | 2024-07-04T06:01:24Z |
| format | Conference or Workshop Item |
| id | uum-16342 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:01:24Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | uum-163422016-04-18T03:47:39Z https://repo.uum.edu.my/id/eprint/16342/ The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia Hanaysha, Jalal Abd Ghani, Noor Hasmini HF Commerce This study examined the effect of product quality and service quality on brand leadership.Automobile industry was selected to conduct this study due to its importance in driving the economy status of Malaysia.A survey questionnaire was administered personally to car users in North region of Malaysia at large shopping malls.The sample covered 470 respondents to obtain their feedback and perception on the car brand they use.The data were analyzed using Structural Equation Modeling (SEM) on AMOS.The findings indicated that product quality and service quality have significant positive relationship with brand leadership.Finally, conclusion and future research directions are discussed. 2013-12-11 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/16342/1/3.pdf Hanaysha, Jalal and Abd Ghani, Noor Hasmini (2013) The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok. |
| spellingShingle | HF Commerce Hanaysha, Jalal Abd Ghani, Noor Hasmini The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia |
| title | The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia |
| title_full | The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia |
| title_fullStr | The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia |
| title_full_unstemmed | The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia |
| title_short | The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia |
| title_sort | influence of product quality and service quality on brand leadership empirical evidence from malaysia |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/16342/1/3.pdf |
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