The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia
This study examined the effect of product quality and service quality on brand leadership.Automobile industry was selected to conduct this study due to its importance in driving the economy status of Malaysia.A survey questionnaire was administered personally to car users in North region of Malay...
| Autores principales: | , |
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| Formato: | Conference or Workshop Item |
| Lenguaje: | English |
| Publicado: |
2013
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| Acceso en línea: | https://repo.uum.edu.my/id/eprint/16342/1/3.pdf |