Does Customer Relationship Management (CRM) implementation influence the performance of telecommunication services: Evidence from Nigeria

Does Customer Relationship Management (CRM) implementation influence the performance of telecommunication services: Evidence from Nigeria

This study examines CRM implementation and proposed a conceptual model linking customer loyalty in the telecommunication industry.The model was developed based on observed practical issues, industry reports and explicit review of empirical literatures on CRM in multidimensional disciplines using qua...

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Bibliographic Details
Main Authors: Sarkindaji, Bashir Danlami, Hashim, Noor Azmi, Abdullateef, Aliyu Olayemi
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/16354/1/10.pdf

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