The effect of entrepreneurial orientation and brand orientation on SME internationalization and performance: A conceptual framework

The effect of entrepreneurial orientation and brand orientation on SME internationalization and performance: A conceptual framework

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This paper presents a framework for determining the relationships between entrepreneurial orientation and brand orientation on internationalization and performance of SMEs with the moderating effect of industry context and organizational learning.In review of the current literature, it was found tha...

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Bibliographic Details
Main Authors: Ismail, Noor Azizi, Dassanayaka, SWSB, Mudalige, DM
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/16383/1/29.pdf

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