B2B e-commerce adoption among small & medium enterprises : An analysis of multinomial logit model
This paper examines the factors that influence e-commerce adoption levels among SMEs in Malaysia. Based on Technological-Organisational-External(T0) framework, it is found that external support is significant across all e-commerce adoption levels. This finding suggests that future policy to encourag...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/1670/1/Dr._Thi_Lip_Sam%5B2%5D.pdf |