The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia

This study investigated the effect of users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia.The sample consists of 400 sample units where data is gathered with the help of a questionnaire.The study employed regression analysis to examine the independent v...

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Main Authors: Alotaibi, Badah Homuod, Al-Matari, Ebrahim Mohammed
Format: Article
Language:English
Published: Canadian Center of Science and Education 2015
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/16783/1/26.pdf
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author Alotaibi, Badah Homuod
Al-Matari, Ebrahim Mohammed
author_facet Alotaibi, Badah Homuod
Al-Matari, Ebrahim Mohammed
author_sort Alotaibi, Badah Homuod
collection UUM
description This study investigated the effect of users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia.The sample consists of 400 sample units where data is gathered with the help of a questionnaire.The study employed regression analysis to examine the independent variables-dependent variables relationship.Moreover, the outcome of the study revealed that a positive and significant association is present between user’s seek values and consumer intention to use SST.The research provides limitations and suggestions for future research before the study is concluded.
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spelling uum-167832016-04-12T07:05:58Z https://repo.uum.edu.my/id/eprint/16783/ The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia Alotaibi, Badah Homuod Al-Matari, Ebrahim Mohammed HD28 Management. Industrial Management This study investigated the effect of users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia.The sample consists of 400 sample units where data is gathered with the help of a questionnaire.The study employed regression analysis to examine the independent variables-dependent variables relationship.Moreover, the outcome of the study revealed that a positive and significant association is present between user’s seek values and consumer intention to use SST.The research provides limitations and suggestions for future research before the study is concluded. Canadian Center of Science and Education 2015 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/16783/1/26.pdf Alotaibi, Badah Homuod and Al-Matari, Ebrahim Mohammed (2015) The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia. Asian Social Science, 11 (26). pp. 217-225. ISSN 1911-2017 http://doi.org/10.5539/ass.v11n26p217 doi:10.5539/ass.v11n26p217 doi:10.5539/ass.v11n26p217
spellingShingle HD28 Management. Industrial Management
Alotaibi, Badah Homuod
Al-Matari, Ebrahim Mohammed
The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia
title The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia
title_full The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia
title_fullStr The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia
title_full_unstemmed The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia
title_short The impact of the users’ seek values on consumer intention to use SST in multiple service industries in Saudi Arabia
title_sort impact of the users seek values on consumer intention to use sst in multiple service industries in saudi arabia
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/16783/1/26.pdf
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