The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study

Many studies have been conducted in respect of e banking adoption especially in developed nations. However, evidence has shown that where similar few studies are conducted in developing countries, their findings are mixed and inconclusive.This pilot study intends to fill the research gap with a vie...

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Main Authors: Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Mohd Mokhtar, Sany Sanuri
Format: Article
Language:English
Published: MCSER Publishing, Rome-Italy 2016
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/16918/1/7.pdf
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author Salimon, Maruf Gbadebo
Yusoff, Rushami Zien
Mohd Mokhtar, Sany Sanuri
author_facet Salimon, Maruf Gbadebo
Yusoff, Rushami Zien
Mohd Mokhtar, Sany Sanuri
author_sort Salimon, Maruf Gbadebo
collection UUM
description Many studies have been conducted in respect of e banking adoption especially in developed nations. However, evidence has shown that where similar few studies are conducted in developing countries, their findings are mixed and inconclusive.This pilot study intends to fill the research gap with a view to addressing the problem of low adoption in Nigeria and many other developing countries. In this view, this study has critically looked into the issues of perceived usefulness, perceived ease of use, awareness, perceived security and facilitating conditions that have direct and indirect effects on e-banking adoption through mediating effect of e-satisfaction, e-trust and hedonic motivation. One of the major contributions of this study is that it is the first of its type to link security directly to fun. A call has been made to future researchers to empirically test the model of this study in order to predict adoption of e-banking.
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spelling uum-169182016-04-26T08:07:10Z https://repo.uum.edu.my/id/eprint/16918/ The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study Salimon, Maruf Gbadebo Yusoff, Rushami Zien Mohd Mokhtar, Sany Sanuri HG Finance T Technology (General) Many studies have been conducted in respect of e banking adoption especially in developed nations. However, evidence has shown that where similar few studies are conducted in developing countries, their findings are mixed and inconclusive.This pilot study intends to fill the research gap with a view to addressing the problem of low adoption in Nigeria and many other developing countries. In this view, this study has critically looked into the issues of perceived usefulness, perceived ease of use, awareness, perceived security and facilitating conditions that have direct and indirect effects on e-banking adoption through mediating effect of e-satisfaction, e-trust and hedonic motivation. One of the major contributions of this study is that it is the first of its type to link security directly to fun. A call has been made to future researchers to empirically test the model of this study in order to predict adoption of e-banking. MCSER Publishing, Rome-Italy 2016-01 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/16918/1/7.pdf Salimon, Maruf Gbadebo and Yusoff, Rushami Zien and Mohd Mokhtar, Sany Sanuri (2016) The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study. Mediterranean Journal of Social Sciences, 7 (1). pp. 54-63. ISSN 2039-9340 http://doi.org/10.5901/mjss.2016.v7n1p54 doi:10.5901/mjss.2016.v7n1p54 doi:10.5901/mjss.2016.v7n1p54
spellingShingle HG Finance
T Technology (General)
Salimon, Maruf Gbadebo
Yusoff, Rushami Zien
Mohd Mokhtar, Sany Sanuri
The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study
title The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study
title_full The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study
title_fullStr The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study
title_full_unstemmed The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study
title_short The influence of e-satisfaction, e-trust and hedonic motivation on the adoption of e-banking and its determinants in Nigeria: A pilot study
title_sort influence of e satisfaction e trust and hedonic motivation on the adoption of e banking and its determinants in nigeria a pilot study
topic HG Finance
T Technology (General)
url https://repo.uum.edu.my/id/eprint/16918/1/7.pdf
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