The influence of brand image and brand personality on brand loyalty
Several studies in the field of branding management, customer behavior have mentioned that there are variables related to affect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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AENSInet Publications
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17022/1/44i.pdf |
| _version_ | 1803627309538738176 |
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| author | Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam |
| author_facet | Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam |
| author_sort | Mabkhot, Hashed Ahmed |
| collection | UUM |
| description | Several studies in the field of branding management, customer behavior have mentioned that there are variables related to affect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality. Even if any, they have reported conflicting findings. This paper proposes to examine the relationship between brand image and brand personality on brand loyalty. |
| first_indexed | 2024-07-04T06:04:01Z |
| format | Article |
| id | uum-17022 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:04:01Z |
| publishDate | 2015 |
| publisher | AENSInet Publications |
| record_format | dspace |
| spelling | uum-170222016-04-14T06:44:30Z https://repo.uum.edu.my/id/eprint/17022/ The influence of brand image and brand personality on brand loyalty Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam HD28 Management. Industrial Management Several studies in the field of branding management, customer behavior have mentioned that there are variables related to affect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality. Even if any, they have reported conflicting findings. This paper proposes to examine the relationship between brand image and brand personality on brand loyalty. AENSInet Publications 2015-04 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/17022/1/44i.pdf Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2015) The influence of brand image and brand personality on brand loyalty. Australian Journal of Basic and Applied Sciences, 9 (7). pp. 493-497. ISSN 1991-8178 http://ajbasweb.com/old/ajbas_April_2015.html |
| spellingShingle | HD28 Management. Industrial Management Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam The influence of brand image and brand personality on brand loyalty |
| title | The influence of brand image and brand personality on brand loyalty |
| title_full | The influence of brand image and brand personality on brand loyalty |
| title_fullStr | The influence of brand image and brand personality on brand loyalty |
| title_full_unstemmed | The influence of brand image and brand personality on brand loyalty |
| title_short | The influence of brand image and brand personality on brand loyalty |
| title_sort | influence of brand image and brand personality on brand loyalty |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/17022/1/44i.pdf |
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