Enhancing the support-execution model of strategy execution: A moderated mediation effect of strategy engagement and strategy communication
Strategy execution, a term that is commonly associated as the subsequent process of strategic planning (Bourgeois & Brodwin, 1984; Cater & Pucko, 2010) is now widely regarded as the most important problem in the field of strategic management (Speculand, 2009).Recent statistics shown that the...
Main Authors: | , , |
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Format: | Conference or Workshop Item |
Language: | English English |
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2015
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/17174/1/5.pdf https://repo.uum.edu.my/id/eprint/17174/7/AGBA%202015%20752-761.pdf |
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Enhancing the support-execution model of strategy execution: a moderated mediation effect of strategy engagement and strategy communication
Published 2015
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Conference or Workshop Item