| Summary: | The purpose of this literature review is to identify and review research which supports the
view that children’s television is a potentially beneficial medium; that in certain circumstances it can be a powerful educational tool; that it can inform and inspire; and that it is culturally relevant to today’s children.Many discussions of television’s impact on children focus only on its negative influence in relation to violence and advertising, for example, but it is also important to recognise that television can also have a positive impact.As two noted commentators point out: Television can be of general benefit to children.It can bring them into contact with
aspects of life they would not otherwise become aware of.It can provide a valuable tool in the home and at school not simply to keep children occupied but also, if used appropriately, as a constructive way to use their time….Television is not a ‘one-eyed monster’ lurking impishly in the corner of the living room, kitchen or bedroom waiting to exert an evil influence over young members of the household.It is a channel through
which a range of entertainment, drama and learning can be obtained and experienced and increasingly these days it is under the control of the viewer (Gunter and McAleer, 1997: xii-xiii).
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