Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance
This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17897/1/KLIBELC%202015%20163-190.pdf |
| _version_ | 1825803950763278336 |
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| author | Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor |
| author_facet | Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor |
| author_sort | Zafar, Hina |
| collection | UUM |
| description | This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been
developed.This paper has discussed four types of organizational culture by presenting competing value framework model of organizational culture proposed by Cameron and Quinn (1999).This paper provides useful information to the organizations aiming to increase their performance.The major contribution of this paper is to explore the mediating impact of innovation on the relationship between market orientation, organizational culture and organizational learning relating to organizational performance in developing economies.The originality of this paper is that it provides useful implication for different types of organizations to understand the relationship of market orientation, organizational learning, organizational culture and innovation to improve their inter functional coordination, to introduce innovative products and processes and to improve their cultural elements as well as resulting in high performance. |
| first_indexed | 2024-07-04T06:06:19Z |
| format | Conference or Workshop Item |
| id | uum-17897 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:06:19Z |
| publishDate | 2015 |
| record_format | eprints |
| spelling | uum-178972016-04-17T03:47:09Z https://repo.uum.edu.my/id/eprint/17897/ Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor HD28 Management. Industrial Management This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by presenting competing value framework model of organizational culture proposed by Cameron and Quinn (1999).This paper provides useful information to the organizations aiming to increase their performance.The major contribution of this paper is to explore the mediating impact of innovation on the relationship between market orientation, organizational culture and organizational learning relating to organizational performance in developing economies.The originality of this paper is that it provides useful implication for different types of organizations to understand the relationship of market orientation, organizational learning, organizational culture and innovation to improve their inter functional coordination, to introduce innovative products and processes and to improve their cultural elements as well as resulting in high performance. 2015-08-15 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/17897/1/KLIBELC%202015%20163-190.pdf Zafar, Hina and Hafeez, Muhammad Haroon and Mohd Shariff, Mohd Noor (2015) Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance. In: Kuala Lumpur International Business, Economics and Law Conference (KLIBEL), August 15 – 16, 2015, Hotel Putra, Kuala Lumpur, Malaysia. http://klibel.com/ |
| spellingShingle | HD28 Management. Industrial Management Zafar, Hina Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance |
| title | Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance |
| title_full | Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance |
| title_fullStr | Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance |
| title_full_unstemmed | Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance |
| title_short | Mediating impact of innovation on relationship between market orientation, organizational learning,organizational culture and organizational performance |
| title_sort | mediating impact of innovation on relationship between market orientation organizational learning organizational culture and organizational performance |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/17897/1/KLIBELC%202015%20163-190.pdf |
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