CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach

The role of corporate social responsibility and reputation of corporations has become considerable interest as company strategies in recent years. These strategies have engendered considerable interest on Public listed companies to improve their companies' performance.While previous research o...

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Main Authors: Perumal, Selvan, Mustafa, Saed Adnan, Othman, Abdul Rahim
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/17931/1/ICBM%202014%201-6.pdf
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author Perumal, Selvan
Mustafa, Saed Adnan
Othman, Abdul Rahim
author_facet Perumal, Selvan
Mustafa, Saed Adnan
Othman, Abdul Rahim
author_sort Perumal, Selvan
collection UUM
description The role of corporate social responsibility and reputation of corporations has become considerable interest as company strategies in recent years. These strategies have engendered considerable interest on Public listed companies to improve their companies' performance.While previous research on the relationship between these strategies and company performance has largely been based on international data, this paper reviews the relationship between the adoption of corporate social responsibility dimensions, reputation and the company performance of public listed companies.200 responses were received from a population that had already working in Malaysian public listed companies.Using the partial least squares equation modeling as the approach to examine the model.Furthermore this paper found a significant relationship between CSR, reputation and company performance.The findings imply that public listed companies could improve their performance by implementing CSR and reputation as company strategies.
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spelling uum-179312016-04-17T08:01:04Z https://repo.uum.edu.my/id/eprint/17931/ CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach Perumal, Selvan Mustafa, Saed Adnan Othman, Abdul Rahim HD28 Management. Industrial Management The role of corporate social responsibility and reputation of corporations has become considerable interest as company strategies in recent years. These strategies have engendered considerable interest on Public listed companies to improve their companies' performance.While previous research on the relationship between these strategies and company performance has largely been based on international data, this paper reviews the relationship between the adoption of corporate social responsibility dimensions, reputation and the company performance of public listed companies.200 responses were received from a population that had already working in Malaysian public listed companies.Using the partial least squares equation modeling as the approach to examine the model.Furthermore this paper found a significant relationship between CSR, reputation and company performance.The findings imply that public listed companies could improve their performance by implementing CSR and reputation as company strategies. 2014-08-18 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/17931/1/ICBM%202014%201-6.pdf Perumal, Selvan and Mustafa, Saed Adnan and Othman, Abdul Rahim (2014) CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
spellingShingle HD28 Management. Industrial Management
Perumal, Selvan
Mustafa, Saed Adnan
Othman, Abdul Rahim
CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach
title CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach
title_full CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach
title_fullStr CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach
title_full_unstemmed CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach
title_short CSR and reputation as effective strategies in Malaysia public listed companies' performance: Using the partial least squares approach
title_sort csr and reputation as effective strategies in malaysia public listed companies performance using the partial least squares approach
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/17931/1/ICBM%202014%201-6.pdf
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AT mustafasaedadnan csrandreputationaseffectivestrategiesinmalaysiapubliclistedcompaniesperformanceusingthepartialleastsquaresapproach
AT othmanabdulrahim csrandreputationaseffectivestrategiesinmalaysiapubliclistedcompaniesperformanceusingthepartialleastsquaresapproach