Simply showing off? The impact of materialism value on conspicuous comsumption
The global success of the luxury sector was merely a temporary phenomenon in most places.A market report showed that worldwide spending in luxury product rose by 13% in 2010 and 10% in 2011 with emerging market was the biggest contributor.Therefore, it seems that the Asian market for luxury items ha...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/17961/1/AIBC%202013%20441-449.pdf |
| _version_ | 1825803960403886080 |
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| author | Wan Ismail, Wan Nurisma Ayu Abdul Talib, Asmat Nizam Zakaria, Norhayati |
| author_facet | Wan Ismail, Wan Nurisma Ayu Abdul Talib, Asmat Nizam Zakaria, Norhayati |
| author_sort | Wan Ismail, Wan Nurisma Ayu |
| collection | UUM |
| description | The global success of the luxury sector was merely a temporary phenomenon in most places.A market report showed that worldwide spending in luxury product rose by 13% in 2010 and 10% in 2011 with emerging market was the biggest contributor.Therefore, it seems that the Asian market for luxury items has not been affected by the overall economic downturn.In fact it is thriving on the affluent market that sells global-branded goods and services. Thus, the key question to be raised here is, ‘In what context, do the Asian market offer a lucrative and luxurious avenue for marketer to sell global branded goods?” If yes, how do materialism value impacts such conspicuous behavior? |
| first_indexed | 2024-07-04T06:06:38Z |
| format | Conference or Workshop Item |
| id | uum-17961 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:06:38Z |
| publishDate | 2013 |
| record_format | eprints |
| spelling | uum-179612016-04-18T01:55:31Z https://repo.uum.edu.my/id/eprint/17961/ Simply showing off? The impact of materialism value on conspicuous comsumption Wan Ismail, Wan Nurisma Ayu Abdul Talib, Asmat Nizam Zakaria, Norhayati HB Economic Theory The global success of the luxury sector was merely a temporary phenomenon in most places.A market report showed that worldwide spending in luxury product rose by 13% in 2010 and 10% in 2011 with emerging market was the biggest contributor.Therefore, it seems that the Asian market for luxury items has not been affected by the overall economic downturn.In fact it is thriving on the affluent market that sells global-branded goods and services. Thus, the key question to be raised here is, ‘In what context, do the Asian market offer a lucrative and luxurious avenue for marketer to sell global branded goods?” If yes, how do materialism value impacts such conspicuous behavior? 2013-12-07 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/17961/1/AIBC%202013%20441-449.pdf Wan Ismail, Wan Nurisma Ayu and Abdul Talib, Asmat Nizam and Zakaria, Norhayati (2013) Simply showing off? The impact of materialism value on conspicuous comsumption. In: 2nd Applied International Business Conference (AIBC2013), 7 – 8 December 2013, Labuan School of International Business and Finance, Universiti Malaysia Sabah. |
| spellingShingle | HB Economic Theory Wan Ismail, Wan Nurisma Ayu Abdul Talib, Asmat Nizam Zakaria, Norhayati Simply showing off? The impact of materialism value on conspicuous comsumption |
| title | Simply showing off? The impact of materialism value on conspicuous comsumption |
| title_full | Simply showing off? The impact of materialism value on conspicuous comsumption |
| title_fullStr | Simply showing off? The impact of materialism value on conspicuous comsumption |
| title_full_unstemmed | Simply showing off? The impact of materialism value on conspicuous comsumption |
| title_short | Simply showing off? The impact of materialism value on conspicuous comsumption |
| title_sort | simply showing off the impact of materialism value on conspicuous comsumption |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/17961/1/AIBC%202013%20441-449.pdf |
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