Simply showing off? The impact of materialism value on conspicuous comsumption

The global success of the luxury sector was merely a temporary phenomenon in most places.A market report showed that worldwide spending in luxury product rose by 13% in 2010 and 10% in 2011 with emerging market was the biggest contributor.Therefore, it seems that the Asian market for luxury items ha...

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Những tác giả chính: Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam, Zakaria, Norhayati
Định dạng: Conference or Workshop Item
Ngôn ngữ:English
Được phát hành: 2013
Những chủ đề:
Truy cập trực tuyến:https://repo.uum.edu.my/id/eprint/17961/1/AIBC%202013%20441-449.pdf