Simply showing off? The impact of materialism value on conspicuous comsumption
The global success of the luxury sector was merely a temporary phenomenon in most places.A market report showed that worldwide spending in luxury product rose by 13% in 2010 and 10% in 2011 with emerging market was the biggest contributor.Therefore, it seems that the Asian market for luxury items ha...
Main Authors: | Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam, Zakaria, Norhayati |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/17961/1/AIBC%202013%20441-449.pdf |
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