Factors influencing consumer resistance to innovation: Relationship between relative advantage, attitude towards existing product, social influence and self-efficacy
The objective of this paper is to study the factors influencing the consumer resistance to innovation.Smartphones used as an innovation in this study.This research was performed by using the self-administered questionnaires to seek the customer behavior and their mindset towards innovation.This res...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ResearchersWorld
2016
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18062/1/RW%20JASC%207%201%20Jan%202016%2070%2082.pdf |