Communication and service innovation in small and medium enterprises (SMEs)
Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between commun...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf |
| _version_ | 1825803979356897280 |
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| author | Zulkepli, Zuraida Hani Hasnan, Norlena Mohtar, Shahimi |
| author_facet | Zulkepli, Zuraida Hani Hasnan, Norlena Mohtar, Shahimi |
| author_sort | Zulkepli, Zuraida Hani |
| collection | UUM |
| description | Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between communication and service innovation.Many considered communication underpinned the organizational values and culture that lead for the innovation, yet it still unclear and more exploration required. Therefore, this paper attempts to provide a detailed discussion on the influence of communication on service innovation and the constraint in the
implementation of service innovation in SMEs |
| first_indexed | 2024-07-04T06:06:55Z |
| format | Conference or Workshop Item |
| id | uum-18064 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:06:55Z |
| publishDate | 2015 |
| record_format | eprints |
| spelling | uum-180642016-06-07T07:56:51Z https://repo.uum.edu.my/id/eprint/18064/ Communication and service innovation in small and medium enterprises (SMEs) Zulkepli, Zuraida Hani Hasnan, Norlena Mohtar, Shahimi HB Economic Theory Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between communication and service innovation.Many considered communication underpinned the organizational values and culture that lead for the innovation, yet it still unclear and more exploration required. Therefore, this paper attempts to provide a detailed discussion on the influence of communication on service innovation and the constraint in the implementation of service innovation in SMEs 2015 Conference or Workshop Item PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf Zulkepli, Zuraida Hani and Hasnan, Norlena and Mohtar, Shahimi (2015) Communication and service innovation in small and medium enterprises (SMEs). In: 2nd Global Conference on Business and Social Sciences (GCBSS-2015), 17- 18 September, 2015, Bali, Indonesia. http://doi.org/10.1016/j.sbspro.2015.11.057 doi:10.1016/j.sbspro.2015.11.057 doi:10.1016/j.sbspro.2015.11.057 |
| spellingShingle | HB Economic Theory Zulkepli, Zuraida Hani Hasnan, Norlena Mohtar, Shahimi Communication and service innovation in small and medium enterprises (SMEs) |
| title | Communication and service innovation in small and medium enterprises (SMEs) |
| title_full | Communication and service innovation in small and medium enterprises (SMEs) |
| title_fullStr | Communication and service innovation in small and medium enterprises (SMEs) |
| title_full_unstemmed | Communication and service innovation in small and medium enterprises (SMEs) |
| title_short | Communication and service innovation in small and medium enterprises (SMEs) |
| title_sort | communication and service innovation in small and medium enterprises smes |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf |
| work_keys_str_mv | AT zulkeplizuraidahani communicationandserviceinnovationinsmallandmediumenterprisessmes AT hasnannorlena communicationandserviceinnovationinsmallandmediumenterprisessmes AT mohtarshahimi communicationandserviceinnovationinsmallandmediumenterprisessmes |