Communication and service innovation in small and medium enterprises (SMEs)
Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between commun...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf |