Communication and service innovation in small and medium enterprises (SMEs)

Communication and service innovation in small and medium enterprises (SMEs)

Service innovation is a new or improved service product or service process that is based on technology. In Malaysia, service innovation is recognized as the main drivers who contribute to economic growth of the country.The discussion has not explicitly provided a structural connection between commun...

Detaylı Bibliyografya
Asıl Yazarlar:	Zulkepli, Zuraida Hani, Hasnan, Norlena, Mohtar, Shahimi
Materyal Türü:	Conference or Workshop Item
Dil:	English
Baskı/Yayın Bilgisi:	2015
Konular:	HB Economic Theory
Online Erişim:	https://repo.uum.edu.my/id/eprint/18064/1/Procedia-SBS%20211%20%202015%20437%20%20441.pdf

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