Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector
Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Univers...
| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
Petra Christian University
2007
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| Subjects: | |
| Acceso en liña: | https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf |
| _version_ | 1825739641318277120 |
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| author | Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman |
| author_facet | Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman |
| author_sort | Mohamad, Bahtiar |
| collection | UUM |
| description | Organizations need corporate identity for survival. This identity is developing through the projection of one
positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Universiti Utara Malaysia from its future prospective clients. Specifically, this research test the relationship between corporate identity and corporate reputation based on a Malaysian higher education sector. Further tests were conducted to identify which corporate identity component will be a significant predictor of corporate reputation. It reveals that there is significant positive relationship between corporate identity and corporate reputation. |
| first_indexed | 2024-07-04T05:12:45Z |
| format | Article |
| id | uum-181 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:12:45Z |
| publishDate | 2007 |
| publisher | Petra Christian University |
| record_format | eprints |
| spelling | uum-1812010-07-08T01:44:54Z https://repo.uum.edu.my/id/eprint/181/ Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman LB2300 Higher Education Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Universiti Utara Malaysia from its future prospective clients. Specifically, this research test the relationship between corporate identity and corporate reputation based on a Malaysian higher education sector. Further tests were conducted to identify which corporate identity component will be a significant predictor of corporate reputation. It reveals that there is significant positive relationship between corporate identity and corporate reputation. Petra Christian University 2007 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector. Jurnal Manajemen Pemasaran, 2 (2). pp. 81-89. ISSN 1907-235X http://puslit2.petra.ac.id/ejournal/index.php/mar |
| spellingShingle | LB2300 Higher Education Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector |
| title | Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector |
| title_full | Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector |
| title_fullStr | Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector |
| title_full_unstemmed | Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector |
| title_short | Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector |
| title_sort | relationship between corporate identity and corporate reputation a case of malaysian higher education sector |
| topic | LB2300 Higher Education |
| url | https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf |
| work_keys_str_mv | AT mohamadbahtiar relationshipbetweencorporateidentityandcorporatereputationacaseofmalaysianhighereducationsector AT abubakarhassan relationshipbetweencorporateidentityandcorporatereputationacaseofmalaysianhighereducationsector AT abdulrahmannikadzrieman relationshipbetweencorporateidentityandcorporatereputationacaseofmalaysianhighereducationsector |