Relationship between corporate identity and corporate reputation: A case of Malaysian higher education sector
Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Univers...
| Autori principali: | , , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Petra Christian University
2007
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| Soggetti: | |
| Accesso online: | https://repo.uum.edu.my/id/eprint/181/1/RELATIONSHIP_BETWEEN_CORPORATE_IDENTITY_AND_CORPORATE.pdf |