Customer relationship management (CRM) technology and organization performance: Is marketing capability a missing link? An empirical study in the Malaysian hotel industry

Due to the aggressive market competition in hotel sector, it is critical that hotels should adopt new strategy like CRM technology to assist hotel employees, serve customers better and improve organization performance.However, prior studies indicated that the relationship between CRM technology and...

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书目详细资料
Main Authors: Mohammed, Abdul Alem, Rashid, Basri, Tahir, Shaharuddin
格式: 文件
语言:English
出版: Canadian Center of Science and Education 2014
主题:
在线阅读:https://repo.uum.edu.my/id/eprint/18456/1/ASS%2010%209%202014%20197-212.pdf