Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay
Malaysia Homestay Industry plays an important role in helping Malaysia government to continue to sustain even to increase the country’s economy. Even though this industry brings a great value, but there are many issues and challenges exist that can affect the economy sustainability. In order to prov...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Discovery Publication
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/18573/1/IJA%206%2017%20%202016%20%2034-47.pdf |
| _version_ | 1825804054475833344 |
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| author | Saedon, Muhammad Abdul Malik Ab Salam, Sobihatun Nur Shaari, Nassiriah |
| author_facet | Saedon, Muhammad Abdul Malik Ab Salam, Sobihatun Nur Shaari, Nassiriah |
| author_sort | Saedon, Muhammad Abdul Malik |
| collection | UUM |
| description | Malaysia Homestay Industry plays an important role in helping Malaysia government to continue to sustain even to increase the country’s economy. Even though this industry brings a great value, but there are many issues and challenges exist that can affect the economy sustainability. In order to prove that the raising issues and challenges exist, this paper will presents investigation which is involve two preliminary studies that were conducted in Kedah Homestay Industry.These preliminary studies also investigated the issue of advertising use
among homestay operators.This advertising issue is important to be studied in helping homestay
industry’s brand remains relevant to confront with the issue of competition.In Malaysia, advertising through various media is becoming increasingly important and it promises a good benefit for homestay operators in term of advertising and promotion. Using both traditional and social media advertising, homestay operators can spread homestay advertisement over the world. |
| first_indexed | 2024-07-04T06:08:07Z |
| format | Article |
| id | uum-18573 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:08:07Z |
| publishDate | 2016 |
| publisher | Discovery Publication |
| record_format | eprints |
| spelling | uum-185732016-08-14T08:37:49Z https://repo.uum.edu.my/id/eprint/18573/ Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay Saedon, Muhammad Abdul Malik Ab Salam, Sobihatun Nur Shaari, Nassiriah GV Recreation Leisure Malaysia Homestay Industry plays an important role in helping Malaysia government to continue to sustain even to increase the country’s economy. Even though this industry brings a great value, but there are many issues and challenges exist that can affect the economy sustainability. In order to prove that the raising issues and challenges exist, this paper will presents investigation which is involve two preliminary studies that were conducted in Kedah Homestay Industry.These preliminary studies also investigated the issue of advertising use among homestay operators.This advertising issue is important to be studied in helping homestay industry’s brand remains relevant to confront with the issue of competition.In Malaysia, advertising through various media is becoming increasingly important and it promises a good benefit for homestay operators in term of advertising and promotion. Using both traditional and social media advertising, homestay operators can spread homestay advertisement over the world. Discovery Publication 2016 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/18573/1/IJA%206%2017%20%202016%20%2034-47.pdf Saedon, Muhammad Abdul Malik and Ab Salam, Sobihatun Nur and Shaari, Nassiriah (2016) Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay. Indian Journal of Arts, 6 (17). pp. 34-47. ISSN 2320–6659 http://discoveryjournals.com/arts/current_issue/v6/n17/A3.pdf |
| spellingShingle | GV Recreation Leisure Saedon, Muhammad Abdul Malik Ab Salam, Sobihatun Nur Shaari, Nassiriah Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay |
| title | Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay |
| title_full | Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay |
| title_fullStr | Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay |
| title_full_unstemmed | Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay |
| title_short | Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: A preliminary study in Kedah homestay |
| title_sort | malaysia homestay industry on perspectives of roles issues challenges and advertising use a preliminary study in kedah homestay |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/18573/1/IJA%206%2017%20%202016%20%2034-47.pdf |
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