Managing destination image for potential gulf countries tourists via communication effects assessment: The case of Malaysia
This study responds to the call for more empirical evidence and theoretical framework for tourism destination consumer based brand equity (CBBE), and for more effort to link marketing communication (MC) as information sources on destination awareness and image across different fields. Using Malaysia...
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| Format: | Article |
| Language: | English |
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Universiti Malaysia Sarawak
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/18862/1/IJBS%2015%203%202014%20503-518.pdf |