A dual-route concept of persuasive user interface (UI) design
As current trends are moving towards designing for persuasion, designing for functionality and usability of a website is no longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper re...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19052/1/ICRIIS%202013%20422-427.pdf |
| _version_ | 1825804134655197184 |
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| author | Ibrahim, Nurulhuda Shiratuddin, Mohd Fairuz Kok, Wai Wong |
| author_facet | Ibrahim, Nurulhuda Shiratuddin, Mohd Fairuz Kok, Wai Wong |
| author_sort | Ibrahim, Nurulhuda |
| collection | UUM |
| description | As current trends are moving towards designing for persuasion, designing for functionality and usability of a website is no longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper refers to the Elaboration Likelihood Model (ELM). The ELM is used to identify and distinguish the design cues for the central route and peripheral route. This paper also identifies web design qualities that may improve the persuasiveness and likelihood of a website. The factors of persuasion identified in this paper; namely relationship, emotion, credibility, and logic; will then be tested using a repeated-measures technique of experimental design to verify their effectiveness in influencing users to stay and make further decision at a website. |
| first_indexed | 2024-07-04T06:09:23Z |
| format | Conference or Workshop Item |
| id | uum-19052 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:09:23Z |
| publishDate | 2013 |
| record_format | eprints |
| spelling | uum-190522016-11-09T08:26:18Z https://repo.uum.edu.my/id/eprint/19052/ A dual-route concept of persuasive user interface (UI) design Ibrahim, Nurulhuda Shiratuddin, Mohd Fairuz Kok, Wai Wong TK Electrical engineering. Electronics Nuclear engineering As current trends are moving towards designing for persuasion, designing for functionality and usability of a website is no longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper refers to the Elaboration Likelihood Model (ELM). The ELM is used to identify and distinguish the design cues for the central route and peripheral route. This paper also identifies web design qualities that may improve the persuasiveness and likelihood of a website. The factors of persuasion identified in this paper; namely relationship, emotion, credibility, and logic; will then be tested using a repeated-measures technique of experimental design to verify their effectiveness in influencing users to stay and make further decision at a website. 2013-11-27 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19052/1/ICRIIS%202013%20422-427.pdf Ibrahim, Nurulhuda and Shiratuddin, Mohd Fairuz and Kok, Wai Wong (2013) A dual-route concept of persuasive user interface (UI) design. In: 3rd International Conference on Research and Innovation in Information Systems – 2013 (ICRIIS’13), 27-28 Nov. 2013, Kuala Lumpur, Malaysia. http://doi.org/10.1109/ICRIIS.2013.6716747 doi:10.1109/ICRIIS.2013.6716747 doi:10.1109/ICRIIS.2013.6716747 |
| spellingShingle | TK Electrical engineering. Electronics Nuclear engineering Ibrahim, Nurulhuda Shiratuddin, Mohd Fairuz Kok, Wai Wong A dual-route concept of persuasive user interface (UI) design |
| title | A dual-route concept of persuasive user interface (UI) design |
| title_full | A dual-route concept of persuasive user interface (UI) design |
| title_fullStr | A dual-route concept of persuasive user interface (UI) design |
| title_full_unstemmed | A dual-route concept of persuasive user interface (UI) design |
| title_short | A dual-route concept of persuasive user interface (UI) design |
| title_sort | dual route concept of persuasive user interface ui design |
| topic | TK Electrical engineering. Electronics Nuclear engineering |
| url | https://repo.uum.edu.my/id/eprint/19052/1/ICRIIS%202013%20422-427.pdf |
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