A dual-route concept of persuasive user interface (UI) design
As current trends are moving towards designing for persuasion, designing for functionality and usability of a website is no longer sufficient. This paper identifies the factors of persuasion and their potential adaptation in UI design. The conceptual framework proposed and discussed in this paper re...
Main Authors: | Ibrahim, Nurulhuda, Shiratuddin, Mohd Fairuz, Kok, Wai Wong |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/19052/1/ICRIIS%202013%20422-427.pdf |
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