Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Purpose – The interest in customer experience has increased at a phenomenal rate.However, research to capture the true meaning of the concept is limited.Therefore, this study aims to address the question of what are the underlying dimensions that constitute the construct of customer experience.Desi...
Main Authors: | Rageh, Ahmed, Melewar, T.C., Woodside, Arch |
---|---|
Format: | Article |
Language: | English |
Published: |
Emerald Group Publishing Limited
2013
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/19126/1/QMRAIJ%2016%20%202%202013%20126%20-%20149.pdf |
Similar Items
-
It takes three to tango: understanding the world of online gossips through netnography, big data topic modelling and sentiment analysis
by: Drus, Zulfadzli, et al.
Published: (2022) -
Understanding the factors that affect the adoption of innovative high-technology brands: The case of Apple iPhone in Malaysia
by: Ismail, Ahmed Rageh
Published: (2012) -
Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels
by: Ahani, Ali, et al.
Published: (2019) -
Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study
by: Ong, Chuan Huat, et al.
Published: (2015) -
Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands
by: Ong, Chuan Huat, et al.
Published: (2015)