The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication
The study attempts to investigate the role of public relation and crisis communication in Yemen's organization.The study also attempts to determine the moderating effects of Islamic approach on the relationship. It employs a quantitative research design through self-administered questionnaire....
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Medwell Journal
2013
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19166/1/TSS%208%206%202013%20523-532.pdf |
| _version_ | 1825804155508228096 |
|---|---|
| author | Mustaffa, Che Su Al-Akwa, Ebrahim Mohamed Abu Bakar, Hassan |
| author_facet | Mustaffa, Che Su Al-Akwa, Ebrahim Mohamed Abu Bakar, Hassan |
| author_sort | Mustaffa, Che Su |
| collection | UUM |
| description | The study attempts to investigate the role of public relation and crisis communication in Yemen's organization.The study also attempts to determine the moderating effects of Islamic approach on the relationship. It employs a quantitative research design through self-administered questionnaire. The data is
based on a total number of 200 public relations managers.The study uses correlation and regression analyses to analyze the data.The findings reveal that public relation roles and crisis communication are positively related.The Islamic approach partially moderates the relationship among public relations roles and crisis communication.Based on the results of this study, it is recommended that further research be undertaken in considering an in-depth qualitative method to understand the detailed relationship among public relations roles and crisis communications. It is also recommends an examination, as well as expansion of the dimension of the Islamic approach to further explore the various ways in which the Islamic approach contributes to organization
management. |
| first_indexed | 2024-07-04T06:09:49Z |
| format | Article |
| id | uum-19166 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:09:49Z |
| publishDate | 2013 |
| publisher | Medwell Journal |
| record_format | eprints |
| spelling | uum-191662016-11-10T06:31:40Z https://repo.uum.edu.my/id/eprint/19166/ The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication Mustaffa, Che Su Al-Akwa, Ebrahim Mohamed Abu Bakar, Hassan BP Islam. Bahaism. Theosophy, etc P Philology. Linguistics The study attempts to investigate the role of public relation and crisis communication in Yemen's organization.The study also attempts to determine the moderating effects of Islamic approach on the relationship. It employs a quantitative research design through self-administered questionnaire. The data is based on a total number of 200 public relations managers.The study uses correlation and regression analyses to analyze the data.The findings reveal that public relation roles and crisis communication are positively related.The Islamic approach partially moderates the relationship among public relations roles and crisis communication.Based on the results of this study, it is recommended that further research be undertaken in considering an in-depth qualitative method to understand the detailed relationship among public relations roles and crisis communications. It is also recommends an examination, as well as expansion of the dimension of the Islamic approach to further explore the various ways in which the Islamic approach contributes to organization management. Medwell Journal 2013 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19166/1/TSS%208%206%202013%20523-532.pdf Mustaffa, Che Su and Al-Akwa, Ebrahim Mohamed and Abu Bakar, Hassan (2013) The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication. The Social Sciences, 8 (6). pp. 523-532. ISSN 1818-5800 http://medwelljournals.com/abstract/?doi=sscience.2013.523.532 |
| spellingShingle | BP Islam. Bahaism. Theosophy, etc P Philology. Linguistics Mustaffa, Che Su Al-Akwa, Ebrahim Mohamed Abu Bakar, Hassan The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication |
| title | The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication |
| title_full | The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication |
| title_fullStr | The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication |
| title_full_unstemmed | The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication |
| title_short | The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication |
| title_sort | moderating effect of islamic approach on the relationship between public relations roles and crisis communication |
| topic | BP Islam. Bahaism. Theosophy, etc P Philology. Linguistics |
| url | https://repo.uum.edu.my/id/eprint/19166/1/TSS%208%206%202013%20523-532.pdf |
| work_keys_str_mv | AT mustaffachesu themoderatingeffectofislamicapproachontherelationshipbetweenpublicrelationsrolesandcrisiscommunication AT alakwaebrahimmohamed themoderatingeffectofislamicapproachontherelationshipbetweenpublicrelationsrolesandcrisiscommunication AT abubakarhassan themoderatingeffectofislamicapproachontherelationshipbetweenpublicrelationsrolesandcrisiscommunication AT mustaffachesu moderatingeffectofislamicapproachontherelationshipbetweenpublicrelationsrolesandcrisiscommunication AT alakwaebrahimmohamed moderatingeffectofislamicapproachontherelationshipbetweenpublicrelationsrolesandcrisiscommunication AT abubakarhassan moderatingeffectofislamicapproachontherelationshipbetweenpublicrelationsrolesandcrisiscommunication |