Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria
The paper aims at investigating the relationships between the effects of electronic banking facilities, customers’ employment sector and customers’ age-group on their choice of banks. Both descriptive and inferential statistics were use. Five hundred copies of questionnaire were distributed and even...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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ARRAY Development
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/1932/1/Maiyaki.pdf |
| _version_ | 1803624386332196864 |
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| author | Ahmed, Audu Maiyaki Mohd Mokhtar, Sany Sanuri |
| author_facet | Ahmed, Audu Maiyaki Mohd Mokhtar, Sany Sanuri |
| author_sort | Ahmed, Audu Maiyaki |
| collection | UUM |
| description | The paper aims at investigating the relationships between the effects of electronic banking facilities, customers’ employment sector and customers’ age-group on their choice of banks. Both descriptive and inferential statistics were use. Five hundred copies of questionnaire were distributed and eventually 81.4 percent response rate was achieved. A multi-stage sampling design was employed; delivery and collection strategy of data collection was also used.Chi-square statistical test of independence was employed. The results show that there is no significant relationship between electronic banking facilities and customers’ choice of banks. It was however found that there is significant relationship between customers’ employment sector and customers’ age-group on one hand and their choice of banks on the other hand. It was recommended that the management of Nigerian commercial banks should find the relevant factors that are considered important by customers of various age group to appropriately segmenting the target market. |
| first_indexed | 2024-07-04T05:17:33Z |
| format | Article |
| id | uum-1932 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:17:33Z |
| publishDate | 2010 |
| publisher | ARRAY Development |
| record_format | dspace |
| spelling | uum-19322020-11-03T01:33:14Z https://repo.uum.edu.my/id/eprint/1932/ Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria Ahmed, Audu Maiyaki Mohd Mokhtar, Sany Sanuri HG Finance The paper aims at investigating the relationships between the effects of electronic banking facilities, customers’ employment sector and customers’ age-group on their choice of banks. Both descriptive and inferential statistics were use. Five hundred copies of questionnaire were distributed and eventually 81.4 percent response rate was achieved. A multi-stage sampling design was employed; delivery and collection strategy of data collection was also used.Chi-square statistical test of independence was employed. The results show that there is no significant relationship between electronic banking facilities and customers’ choice of banks. It was however found that there is significant relationship between customers’ employment sector and customers’ age-group on one hand and their choice of banks on the other hand. It was recommended that the management of Nigerian commercial banks should find the relevant factors that are considered important by customers of various age group to appropriately segmenting the target market. ARRAY Development 2010-04 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/1932/1/Maiyaki.pdf Ahmed, Audu Maiyaki and Mohd Mokhtar, Sany Sanuri (2010) Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria. Journal of Internet Banking and Commerce, 15 (1). pp. 1-8. ISSN 12045357 http://www.arraydev.com/commerce/JIBC/2010-04/Maiyaki.pdf |
| spellingShingle | HG Finance Ahmed, Audu Maiyaki Mohd Mokhtar, Sany Sanuri Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria |
| title | Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria |
| title_full | Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria |
| title_fullStr | Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria |
| title_full_unstemmed | Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria |
| title_short | Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria |
| title_sort | effects of electronic banking facilities employment sector and age group on customers choice of banks in nigeria |
| topic | HG Finance |
| url | https://repo.uum.edu.my/id/eprint/1932/1/Maiyaki.pdf |
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