A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM
Identifying customer preferences in order to achieve high business performance in view of future customers‟ satisfaction in housing offerings is critically important.For that, this research aims to evaluate the alignment between customer preferences, housing affordability and housing promotions amon...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19360/1/STMLgoGreen%202015%200750_759.pdf |
| _version_ | 1803627709095477248 |
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| author | Mohd Nor, Fatin Amira Pang, Sia Yen Omar, Ahmad Syahir Ruzi, Noruzieyana Wang, Mei Yin Ahmad, Azhar |
| author_facet | Mohd Nor, Fatin Amira Pang, Sia Yen Omar, Ahmad Syahir Ruzi, Noruzieyana Wang, Mei Yin Ahmad, Azhar |
| author_sort | Mohd Nor, Fatin Amira |
| collection | UUM |
| description | Identifying customer preferences in order to achieve high business performance in view of future customers‟ satisfaction in housing offerings is critically important.For that, this research aims to evaluate the alignment between customer preferences, housing affordability and housing promotions among undergraduates‟ students in UUM. The main issues covered are price, financial assistance and customer satisfaction in housing sector.Besides using a survey to gather customer perceptions, this research also employs key stakeholders' perspectives into the analysis.It is expected that the findings could contribute towards greater understanding in view of customer behavior in the local housing development's market.This research is also expected to provide good insights on managerial applications. |
| first_indexed | 2024-07-04T06:10:22Z |
| format | Conference or Workshop Item |
| id | uum-19360 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:10:22Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | uum-193602016-11-13T08:13:52Z https://repo.uum.edu.my/id/eprint/19360/ A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM Mohd Nor, Fatin Amira Pang, Sia Yen Omar, Ahmad Syahir Ruzi, Noruzieyana Wang, Mei Yin Ahmad, Azhar TH Building construction Identifying customer preferences in order to achieve high business performance in view of future customers‟ satisfaction in housing offerings is critically important.For that, this research aims to evaluate the alignment between customer preferences, housing affordability and housing promotions among undergraduates‟ students in UUM. The main issues covered are price, financial assistance and customer satisfaction in housing sector.Besides using a survey to gather customer perceptions, this research also employs key stakeholders' perspectives into the analysis.It is expected that the findings could contribute towards greater understanding in view of customer behavior in the local housing development's market.This research is also expected to provide good insights on managerial applications. 2015-12-08 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19360/1/STMLgoGreen%202015%200750_759.pdf Mohd Nor, Fatin Amira and Pang, Sia Yen and Omar, Ahmad Syahir and Ruzi, Noruzieyana and Wang, Mei Yin and Ahmad, Azhar (2015) A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia. https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook |
| spellingShingle | TH Building construction Mohd Nor, Fatin Amira Pang, Sia Yen Omar, Ahmad Syahir Ruzi, Noruzieyana Wang, Mei Yin Ahmad, Azhar A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM |
| title | A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM |
| title_full | A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM |
| title_fullStr | A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM |
| title_full_unstemmed | A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM |
| title_short | A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM |
| title_sort | study on preferred houses in kubang pasu undergraduates students in uum |
| topic | TH Building construction |
| url | https://repo.uum.edu.my/id/eprint/19360/1/STMLgoGreen%202015%200750_759.pdf |
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