A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM
Identifying customer preferences in order to achieve high business performance in view of future customers‟ satisfaction in housing offerings is critically important.For that, this research aims to evaluate the alignment between customer preferences, housing affordability and housing promotions amon...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19360/1/STMLgoGreen%202015%200750_759.pdf |