| Summary: | Buyer’s perception on green homes affects the development of various green concept in all new
housing development projects.As the global warming and environment pollution issues are getting serious, it is crucial for us Malaysian to start looking at greener options which are more environmental friendly and less energy consumption to preserve our environment.In Malaysia, limited exposure to the knowledge about green homes has resulted in the lack of awareness in the view of importance and values of green homes.Majority of the house buyers do not have a good understanding towards green homes.As the result, a number of difficulties arise in implementation of green homes concept in Malaysia.This study examines the relationship between consumers’ awareness of green features, consumers’ behaviours towards environmental issues and financial consideration with their intention to purchase green home. This study is conducted through running a survey among students in UUM to gather their perceptions towards green homes.It is expected that the findings could contribute towards greater understanding in view of housing industry.This research is also expected to provide good insights on managerial applications.
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