The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM

The purpose of this study is to empirically examine the relationship between service quality and customer satisfaction in EDC Hotel, UUM. In recent years, the management of the hotel is obliged to provide services that meet customer satisfaction in their performance.Through the study of problem sta...

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Main Authors: Abdul Halim, Nur Farah Atikah, Ismail, Nur Rohaiza, Azmee, Maizatul Haswanina, Abd.Hadi, Nor Diana, Nik Man, Nik Azmi, Abidin, Rahimi
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/19373/1/STMLgogREEN%202015%20864_873.pdf
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author Abdul Halim, Nur Farah Atikah
Ismail, Nur Rohaiza
Azmee, Maizatul Haswanina
Abd.Hadi, Nor Diana
Nik Man, Nik Azmi
Abidin, Rahimi
author_facet Abdul Halim, Nur Farah Atikah
Ismail, Nur Rohaiza
Azmee, Maizatul Haswanina
Abd.Hadi, Nor Diana
Nik Man, Nik Azmi
Abidin, Rahimi
author_sort Abdul Halim, Nur Farah Atikah
collection UUM
description The purpose of this study is to empirically examine the relationship between service quality and customer satisfaction in EDC Hotel, UUM. In recent years, the management of the hotel is obliged to provide services that meet customer satisfaction in their performance.Through the study of problem statement encountered in the hotel industry, it appear that problem occur is reliability, tangible, assurance, empathy and responsiveness. The main objective was to discuss the impact of perceived service quality dimension on customer satisfaction.The study implies that service quality plays an important role as a driver for higher customer satisfaction level in hotel sector. Among variables involved in this study are service quality dimension (included tangibility, reliability, assurance, empathy and responsiveness), customer expectation and customer perceptions.Besides using a survey to gather customer perceptions, this research also employs key personnel perspectives into the analysis. It is expected that the findings could contribute towards greater understanding in view of hotel industry.This research is also expected to provide good insights on managerial applications.
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spelling uum-193732016-11-14T00:48:41Z https://repo.uum.edu.my/id/eprint/19373/ The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM Abdul Halim, Nur Farah Atikah Ismail, Nur Rohaiza Azmee, Maizatul Haswanina Abd.Hadi, Nor Diana Nik Man, Nik Azmi Abidin, Rahimi TX Home economics The purpose of this study is to empirically examine the relationship between service quality and customer satisfaction in EDC Hotel, UUM. In recent years, the management of the hotel is obliged to provide services that meet customer satisfaction in their performance.Through the study of problem statement encountered in the hotel industry, it appear that problem occur is reliability, tangible, assurance, empathy and responsiveness. The main objective was to discuss the impact of perceived service quality dimension on customer satisfaction.The study implies that service quality plays an important role as a driver for higher customer satisfaction level in hotel sector. Among variables involved in this study are service quality dimension (included tangibility, reliability, assurance, empathy and responsiveness), customer expectation and customer perceptions.Besides using a survey to gather customer perceptions, this research also employs key personnel perspectives into the analysis. It is expected that the findings could contribute towards greater understanding in view of hotel industry.This research is also expected to provide good insights on managerial applications. 2015-12-08 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19373/1/STMLgogREEN%202015%20864_873.pdf Abdul Halim, Nur Farah Atikah and Ismail, Nur Rohaiza and Azmee, Maizatul Haswanina and Abd.Hadi, Nor Diana and Nik Man, Nik Azmi and Abidin, Rahimi (2015) The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia. https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook
spellingShingle TX Home economics
Abdul Halim, Nur Farah Atikah
Ismail, Nur Rohaiza
Azmee, Maizatul Haswanina
Abd.Hadi, Nor Diana
Nik Man, Nik Azmi
Abidin, Rahimi
The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM
title The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM
title_full The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM
title_fullStr The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM
title_full_unstemmed The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM
title_short The relationship between service quality and customer satisfaction in hotel industry: EDC Hotel, UUM
title_sort relationship between service quality and customer satisfaction in hotel industry edc hotel uum
topic TX Home economics
url https://repo.uum.edu.my/id/eprint/19373/1/STMLgogREEN%202015%20864_873.pdf
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